Skip to the main content
Polestar
Polestar 2
Charging

Polestar Precept: From Concept to Car, Episode 1

Creation requires commitment.

A screenshot from the Precept documentary series saying Polestar Precept, From concept to car, The concept.

Whether it’s to the original idea, to the work required, or to the time it will take, commitment is key. Unsurprisingly, this rings especially true with cars. Like Polestar Precept.

The team behind Precept wanted to present as complete of a car as possible from the beginning. No flashy design ambitions that could never make it to production. No technological inventions that look like something from the bridge of the USS Enterprise. The team was committed to making something decidedly different than a typical concept car.

Precept would embody sustainable design, innovative technology, and the answers to some of the most pressing questions faced by the automotive industry. It would do so from day one. An approach the entire company committed to.

Episode 1 of “Precept: From Concept to Car”, an introduction to the series titled “The concept”, can be seen here.

Related

World’s biggest Polestar Space opens in Stockholm

With more than 190 sales points worldwide, Polestar’s physical presence continues to expand. But none cast quite as commanding a shadow as the new Stockholm Space in Kista. At over 1,000 square metres, it is officially the largest Polestar Space in the world. We met some of the team behind it to understand what makes it so distinctive.

Polestar portraits with American basketball player Kevin Love

Design meets purpose. Iconic athlete and style-conscious advocate Kevin Love invites us into his world and distinctive approach to life – where performance, well-being, and creativity are in perfect balance.

Polestar portraits with American football player Solomon Thomas

From Friday night lights to stage lights, professional football player Solomon Thomas has two big passions in life: football and musicals. With Polestar 3, he makes sure to get a dose of each.