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When contemplating our next car, Polestar 4, we had to ask a simple question: “How will a Polestar SUV coupé be different to all the rest and solve typical SUV coupé downsides?”

A summary of our 2022 Sustainability Report, without using the word sustainability.

To mark International Women’s Day (IWD), we give thanks to four incredible women who helped shape the automotive industry in their own unmistakeable ways. These four women have all made an indelible mark on the evolution of automobiles so join us in celebrating their contributions.

Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.

Last week the fashion industry gathered in Denmark for Copenhagen Fashion Week (CPHFW), famous for its progressive labels and forward-thinking design. CPHFW is also recognised for its world-renowned sustainability action plan. So, when sustainability trailblazer GANNI asked us to partner up, we packed our bags and left for Copenhagen. 

The course of the car industry from today until 2030 will play a key role in staying within the 1.5-degree limit of global heating. But the path we’re on will not get us to where we need to go. To get back on track, we need clear directions. A road map, in other words. Which is why we’ve created the Pathway Report, together with Rivian and Kearney.

The automotive industry needs a complete overhaul. And we’re on a quest to find out what we can build upon, and what needs to go. Because as we see it, the new era of automotive starts and ends with zero.

Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline, to get a Polestar 5 prototype ready for the Goodwood hillclimb.

If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.

The electric revolution is creating a tidal wave of change. Together with our new partner Candela, we are riding this wave on our voyage toward a sustainable future, both on land and at sea.   

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.