News

Inspiration is essential to innovation. Imitation, on the other hand, is detrimental. For Polestar designers Maria Uggla and Komal Singh, there are no boundaries to what might spark inspiration. Looking far and wide (and, often, much closer to home), the designers have found inspiration in the fashion sphere – and in each other.

There are things we take for granted in our cars. Things like knowing the doors will shut properly every time, the seat will slide flawlessly when needed, or the armrest hinges not crumbling after being slammed following a rough day at the office. This stuff may seem small, but in reality it's hugely important. This is where the likes of Julian Cantwell come in.

Monterey Car Week is a yearly pilgrimage for automotive enthusiasts, a place where history meets innovation. The excitement, the thrill of being surrounded by some of the most exquisite automobiles in the world, and the palpable buzz around our very own Polestar 3 and Concept BST – it was all there.

What happens when you let loose 100 die-hard Polestar customers on a Swedish race track in a souped-up Polestar 2? (Oh, and why not throw in a day spent with a legendary racing driver for good measure.) Welcome to a Polestar owner's day, an exclusive event featuring behind-the-scenes access to the Polestar Universe.

All Polestar drivers are stars in our eyes. And then there are some that are actual superstars. To celebrate the recent successes of our friends, Swedish swimmer Sarah Sjöström and pole vaulter Armand 'Mondo' Duplantis, we decided to welcome them back from Paris with golden Polestar 4s to match their new shiny souvenirs.

Imagine capturing energy every time you hit the brakes. Sounds like fiction? It’s not. Welcome to the world of regenerative (or “regen”) braking. This innovative technology is transforming how we think about energy efficiency in EVs.

A significant milestone in our journey begins today: the start of production for our luxury SUV, Polestar 3, in Ridgeville, South Carolina. This marks the first time a Polestar vehicle will be manufactured on American soil, and it’s a development that’s as much about our future as it is about serving our customers today.

Scandinavia’s biggest fashion week is back and we’re officially excited. Not only are we Copenhagen Fashion Week’s (CPHFW) official car partner for the third year in a row, but we’re inspired by the power of change that characterises CPHFW. Let’s get stuck in.

Swedish gold, or "guld" in Swedish, isn’t a term you’ll find in everyday conversation, but its roots run deep. A colour that evokes images of warmth, wealth, and an unmistakable Scandinavian charm. In this article, we'll journey through the fascinating origins and evolution of Swedish gold, exploring how it has been woven into the fabric of Swedish life and Polestar.

The automotive showroom has undergone a revolution. The once generic architecture, with its focus on trade and unabashed masculinity, has transformed into something altogether more welcoming. The retail space is no longer designed for number crunching hard sells. Today’s car showrooms are spaces imagined entirely for the purpose of the more elusive yet priceless act of brand building. For Polestar – a marque without heritage, born into the electric age, and operating a digital-first model – the physical retail space plays a pivotal role in introducing, educating, and exciting the public. And so, the concept had to be pitch perfect from the start.

The battle cry of people who don’t quite understand electric driving is often something to do with being unable to charge when and where you need to. Of course, EVs don’t work for everyone all the time just yet, but with some careful planning, and a little bit of imagination you’ll be amazed just how far you can go on battery power.