We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.
Silence can be peaceful. It can be awkward. And it can speak volumes. But sometimes, silence is just a void. An absence of engagement, commitment, or promise. In the context of car brand’s climate goals, it’s a blank to be filled in.
Sturdy constructions are built from the ground up. The same goes for sustainable products. Creating a truly climate-neutral car means we first need a sustainable foundation. But laying a solid, and sustainable base is no solo mission. It requires teamwork. Which is why we’re looking for further collaboration in the Polestar 0 project.
Monterey Car Week is where car enthusiasts come together to experience vintage rarities and cutting-edge concepts alike. So, if challenged to name a better place to get people excited about the “Sky” blue, open-top redefinition of electric performance than sunny California, we’d struggle.
Product Manager Axel Stenberg on mind control, creating cars, and future engineering.
Micro spaces were born out of necessity.
A lack of variety can be a good thing.
It’s time to get emotional.
Automotive design requires expertise, creativity, patience, and flexibility. And more than a couple of bucks.
When visiting Ghent this spring, one may have caught the smell of caramel, sugar cane, and corn. Especially around Brabantdam 31. Not because the circus was in town, but because of another event. Design Fest Ghent, a new biennial design festival, showcases ground-breaking designs and sustainable innovations. Like the sweet-smelling, circular creation BreaZea.
Head Of Global Fleet Operations Kay Saunders on team building, daily curveballs, and superpowers.
Polestar Software Engineer Fanny Andersson on diversity, technology, and befriending Google.
From concept to reality. A process every product goes through, one packed with changes and compromises, the watering down of certain details and the wholesale abandonment of others. As a result, the finished product often barely resembles the original idea, the end result being something halfway between the designer’s ambitions and the production capabilities available.
Sustainable mobility is complicated.
Sometimes, what’s needed is a new perspective.