We did it. We bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. And it’s like a weight has been lifted. We’re finally free to dive in with both feet and follow our ambitions, unfettered by tradition, unhindered by legacy.
We have a long to-do list. Now’s the time to start ticking things off, starting with these three:
1. Going All Electric: This is our first move. The Polestar 2 is our statement of intent: a premium vehicle, packed with design and technological innovations, which is entirely electric. We believe in electrification, and we’re all in.
2. Thinking Outside the Box: Next, we’re going to broaden our horizons by forming new partnerships and collaborating outside the industry. Like how we solved our issue with the user interface, for example.
3. Automotive Retail: Then, we’re tackling retail. We’re realising a number of ambitions with our approach, which will restore the joy to the whole purchasing process.
We’re not planning to dwell on the break-up. We’ve talked about our reasons for it and why we had to move on, which you can read about in detail the journals below. We’re moving on, we’re moving up, and we’re leading by example. We always knew there was a better way. Now, we’re going to show the world.
COP27: virtual attendance, real results
The Conference of Parties, more commonly known as COP, is the biggest and most important annual conference on climate change. The objective, which is easier said than done, is to gather nations, decision makers and corporations to address ways in how we should tackle the climate crisis. This year marks the 27th edition, held in Sharm el Sheikh, Egypt. Or in our case, Gothenburg, Sweden. To minimise our environmental impact, we decided to do things a little differently this year.
A tonne lighter: new Polestar 2 sustainability upgrades
Put one foot in front of the other. Repeat. One step at a time. This is the only way to move forward and standing still isn’t an option. Our direction is clear, our goals are set in stone, and we’re eager to take the next big step with the new Polestar 2 sustainability upgrades.