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Polestar 2

Precept: sustainability

The journey towards greater sustainability is a journey without end. There are always further improvements to be made, new technologies to be employed, and new solutions to implement. It’s the true never-ending story.

And though that may appear futile at first glance, this is not a sad story. It’s a tale packed with minor setbacks which lead to major breakthroughs. Collaboration and experimentation are the common themes. And progress is measured in the amount of waste eliminated. It’s not a zero-sum game. It’s a zero-emissions game. And every move in the right direction counts.

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scetch of BST Concept

The importance of concept cars

Every great leap forward in the automotive world started with a bold idea, a sketch, or a prototype — leading to an eye-catching concept car. These vehicles are far more than showpieces; they are the first glimpse into the future of travel, where design, technology, and imagination collide to shape the road ahead.