The humble bicycle. A clever human invention that has withstood the test of time, becoming a staple in transport and leisure all around the world. It has also been the catalyst for competitive cycling – a hugely popular, high-intensity sport where athletes push the limits of strength and endurance to outperform the competition.
And, like Polestar, it’s grounded in precision, efficiency, and the relentless pursuit of progress.
Coinciding with this year’s Tour Down Under in Adelaide, Polestar supported the International Cycling Executives – a global business community connected through their passion for cycling – with their first major gathering in January. Like-minded professionals came together across the week for a series of rides, with Polestar support vehicles in tow. The week of rides concluded with an event featuring a panel discussion with Olympic cyclist Grace Brown and Polestar Australia’s Managing Director Scott Maynard, as the group connected on shared values of performance, sustainability, and community.
