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The architecture of Space

The automotive showroom has undergone a revolution. The once generic architecture, with its focus on trade and unabashed masculinity, has transformed into something altogether more welcoming. The retail space is no longer designed for number crunching hard sells. Today’s car showrooms are spaces imagined entirely for the purpose of the more elusive yet priceless act of brand building. For Polestar – a marque without heritage, born into the electric age, and operating a digital-first model – the physical retail space plays a pivotal role in introducing, educating, and exciting the public. And so, the concept had to be pitch perfect from the start.

Polestar 2 charging outside Polestar HQ in Gothenburg

Battery power: Here are some of the world’s greatest EV charging spots

The battle cry of people who don’t quite understand electric driving is often something to do with being unable to charge when and where you need to. Of course, EVs don’t work for everyone all the time just yet, but with some careful planning, and a little bit of imagination you’ll be amazed just how far you can go on battery power. 

Alicia VIkander interviewed on a chair.

Time, luxury, and dollhouses: an interview with Alicia Vikander

Passion, care, and time. Characteristics that can define the creation of a luxury product. Or a work of art. Or a performance. Characteristics that also define the approach of both Polestar and Alicia Vikander. We sat down with the Academy Award-winning actor to discuss minimalism, time, and the lasting impact of interior design magazines.