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The anatomy of performance: can Oxford find a way to measure the thrill of driving?

The same car, on the same road, can feel very different depending on who’s driving. Which makes this a little more complicated than checking a stopwatch. Together with researchers from the SDG Impact Lab at the University of Oxford, we set out to better understand the thrill of driving and explore whether it can be measured. The anatomy of performance follows that work across four episodes.

Polestar 5 wins Best in Class at 2026 Good Design Awards

Polestar 5 has been awarded Best in Class for Automotive and Transport at the 2026 Australian Good Design Awards.

Melbourne Football Club players walking up to the field in the tunnel at the MCG

Melbourne Football Club and Polestar continue driving progress in AFLW

When Polestar joined Melbourne Football Club ahead of the 2025 AFLW season, we became the first automotive partner dedicated to the womens’ league. One year on, that commitment continues. Polestar returns as Co-Principal Partner and Official Automotive Partner of Melbourne's AFLW team, reinforcing a shared belief in challenging convention to drive progress.