As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning. And a beginning of something more.
Sometimes, the smallest things can have the greatest impact. A fitting sentiment from a company made up of the detail obsessed. Since Polestar’s inception, the details have been in focus. As has our ambition to constantly improve.
Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there’s now a version which brings that performance to an entirely new level.
EVs are becoming ever more popular. Something we’re obviously very excited about.
Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.
Patience. A famously good thing. There is no end to the folksy phrases and nuggets of wisdom that emphasise the importance of being good at waiting. Patience, it’s said, is a virtue. But when it comes to righting environmental wrongs, it’s also a luxury. One we don’t have. Which is the reasoning behind the Polestar 2 sustainability upgrades.
April 22nd, 2022 marks the 52nd anniversary of the global environmental movement known as Earth Day. Launched in America in 1970, it was (in part) a reaction to the massive consumption of leaded gas for automobiles, and the air pollution that followed.
On with the wind.
EVs are an integral part of a cleaner, more sustainable future. And to enable widespread electric vehicle adoption, they must be optimised for all environments and conditions. After all, whether 25° C or -25° C, the tailpipe emissions still need to be zero.
Everyone knows that EVs have batteries. Keeping up with the ever-evolving world of batteries, however, is a different story. This is why we decided to break it down. In this series, we will explore the state-of-the-art of EV batteries, answer the most common questions about their second life applications, and provide a breakdown of cutting-edge battery technology.
The Polestar universe is one of precision. Materials, colours, sizes, angles, they’re all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It true of the products. It’s true of the brand. And it’s true of the spaces.
Show. Don’t tell.
The power of multiple points of view. The strength of diversity. And the capacity for creativity through collaboration. More than anything, they foster innovation. Which is just what it will take to realise our vision of a truly climate-neutral car by 2030.
2’s Day. Tuesday, February 22nd, 2022. Or, more satisfyingly: 22/02/22. Given that it will take another 200 years for the next occurrence of this type (and it looks like February 22nd, 2222, will actually fall on a Friday), we figured there was no better time to look at our own number 2.
Agreeing is easy. Challenging the status quo, however, is not. Driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to shortcuts. So when it comes to following the industry standard, it's a no from us.