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Precept: 3D knit

Premium with a purpose. That’s how we view the 3D knit material covering the seats of the Precept. Not only does it have a distinctive look and feel befitting a premium vehicle, it’s made from a single strand of yarn. Variations of this material have been seen before, but only in the fashion world. We’ve brought it into automotive. And not just for the look.

It reduces waste in two ways: it’s made to size and therefore has no offcuts, and it repurposes discarded plastic bottles into something new. Plastic has near-infinite applications. We’ve found a new one, one that puts old plastic to new use. 

Premium with a purpose.

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A celebration of taste: Reflecting on the Melbourne Food and Wine Festival

Polestar and the Melbourne Food and Wine Festival know a thing or two about taste. With a focus on delivering premium culinary experiences across some of Victoria’s finest restaurants, the ‘pairing’ of Polestar as the festival’s official automotive partner brought together two brands with a shared vision for curated, sustainable, and elevated experiences.