Kindred spirits: Lisa Nordström
There are the sounds of Polestar: the idling, driving, and reversing sounds created by sound engineers to let bystanders know when the all-electric Polestar 2 is in motion. Then, there’s the Polestar sound: the music that encapsulates the brand, that is as much a part of our identity as our design language, our colour palette, and our symbol. And to create it, we enlisted the help of Lisa Nordström.
A composer, musician, and artist, Lisa Nordström creates everything from film scores to experimental radiophonic compositions from her base in Gothenburg’s Svenska Grammafonstudion. Known internationally for her work with Midaircondo, her numerous international festival appearances, her documentary Sonica Sequence, and her solo albums, Nordström received the 2010 Composer of the Year award from Manifest (a prize for independent record labels in Sweden) and SKAP (“Sveriges Kompositörer och Textförfattare”, the Swedish Society of Songwriters, Composers and Authors).
We sat down with Lisa to discuss spontaneity, the importance of taking risks, and how she’s defined Polestar through music.
Old airbags and new solutions: putting Reykjavik on the map
For a long time, Iceland was the best-kept secret of the Nordics. But inevitably, word got out about a country bursting with innovation and green tech. And we’re here for it. Iceland’s capital, Reykjavik, is inspiring the world with its booming creativity, green solutions and high-end sustainable designs.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will meet Polestar owners from around the world to explore their stories. First up is tech aficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.