Goodwood Festival of Speed 2021
We are back at our favourite festival, the Goodwood Festival of Speed.
Held every July at Goodwood House, the festival was one of the first major events to take place in the UK, so we needed to mark the occasion in style. With 150,000 visitors we created the unique opportunity to get closer than ever before to three cars that embody our vision of design and electric mobility, our past, present, and future. Both at the First Glance Paddock and the legendary Goodwood Hillclimb.
Two vehicles had their UK debut. The Precept and the Polestar 1 in "Sun". The precept shows our direction from a Design, technology, and sustainability standpoint, and while the weather didn't entirely match the colour of our special Polestar 1, the excitement around the car was in no way dampened!
We also surprised everyone with the Experimental Polestar 2, which pushes the limits of Polestar 2 that little bit further.
Over 230 people took a Polestar 2 test drive at the event, and we invited over 400 of our customers to the show over the 4 days to engage and talk to them about their experience with owning a Polestar.
During the Hillclimb, passengers could experience the power and precision of both Polestar 1 and 2.
“Polestar 2 is already a wonderfully dynamic car and we have spent thousands of hours fine-tuning its driving characteristics. The new [Experimental Polestar 2] chassis set-up for Goodwood has really taken it to the next level” commented Polestar’s lead chassis engineer, Joakim Rydholm, who piloted the Experimental Polestar 2.
It was great to be back at our favourite motorsport festival!
The importance of impatience: Polestar 2 sustainability upgrades
Patience. A famously good thing. There is no end to the folksy phrases and nuggets of wisdom that emphasise the importance of being good at waiting. Patience, it’s said, is a virtue. But when it comes to righting environmental wrongs, it’s also a luxury. One we don’t have. Which is the reasoning behind the Polestar 2 sustainability upgrades.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colours, sizes, angles, they’re all given what some might consider an obsessive amount of attention. This is done, in part, because one often uses more than one sense when experiencing things. It true of the products. It’s true of the brand. And it’s true of the spaces.
2’s Day with Polestar 2
2’s Day. Tuesday, February 22nd, 2022. Or, more satisfyingly: 22/02/22. Given that it will take another 200 years for the next occurrence of this type (and it looks like February 22nd, 2222, will actually fall on a Friday), we figured there was no better time to look at our own number 2.