We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.
Change, however, doesn't have to mean compromise, a choice of a great in car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.
The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work. Sustainability needs a new soundtrack.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn't have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.
The days of gasoline and diesel cars are numbered. Amsterdam is making this happen sooner rather than later, by 2030, all transportation in the city must be emissions free. And since unprecedented challenges and breaking with convention (especially those of the car industry) are two of our favourite things, we decided to investigate what that future may look like.