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Polestar
Polestar 2

Clarifications with Klarén: redefining premium materials

We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.

Change, however, doesn't have to mean compromise, a choice of a great in car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.

The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work.  Sustainability needs a new soundtrack.

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.  

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Powering a movement: Damon Gameau on creating a positive, climate-conscious future

It’s early morning in the Northern Rivers of New South Wales, Australia. A peaceful silence blankets the coastal town of Byron Bay, interrupted only by the sound of waves crashing on the beach and the occasional magpie warbling in the breeze. As the sun starts to peek through the tall swathes of lush, green rainforest, the town begins to rise. Though for Damon Gameau, his day has already begun. Soaking up first light at his home amongst the trees and ferns, his morning ritual – a cup of tea on the back deck – is a constant reminder of what he fights so passionately to protect, and where his mission to inspire a positive, sustainable future begins each day.