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Checking the pulse: Goodwood Festival of Speed 2023

An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the jewel in the crown of motor events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.

The 2023 edition of this prestigious event was another reminder of the petrol and burning rubber legacy that birthed car enthusiasts the world over. But it was impossible to avoid the signs of the coming electric and carbon neutral age. The famous supercar (and hill climb record holder) McMurtry made yet another jaw-dropping performance, while the mega Formula One superstar Sebastian Vettel was there showcasing sustainable racing through his initiative Race Without Trace.We decided to speak with festivalgoers to gage the current sentiment of the car industry. With sustainability front and centre in the minds of attendees, it quickly became clear that the future is bright.

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Three for 3: Our luxury SUV wins big at the 2024 Good Design Awards

Car design is continually evolving, driven by innovation and advancements in technology that enhance safety, efficiency, and aesthetics. However, the impact of groundbreaking design is felt beyond the driver. Automotive design must be approached with a wider lens, not just beauty for the sake of beauty, but also considering how it can positively impact people and planet. Polestar’s recent awards tally at the prestigious 2024 Australian Good Design Awards event in Sydney highlights the impact of this philosophy.

Exterior Designer Subum Lee’s: Path to Polestar

Polestar is overflowing with passionate people. Some are excited by numbers, others about words. Some bolster innovation. And most are jazzed up to be part of the electric revolution. They could have been anywhere, but their path led them here. This is the first of a series of features about the people that fuel Polestar.

Full line up of Polestar cars in large room

Myth-busting: No, not all EVs look the same

In this series, we aim to challenge some of the most common misconceptions surrounding the electric vehicle, starting with the notion that exterior design has become more homogenous as we move away from the internal combustion engine. Steve Potter, Exterior Design Manager at Polestar, thinks otherwise.