Us By Night 2019
“A design and creativity festival, curated for the hungry.” That’s how Us By Night, a three-night long event held in Antwerp every September, describes itself.
From September 26th to 28th, designers and creatives of every stripe descend upon Antwerp’s Waagnatie neighbourhood to inspire and be inspired. A night market offering “honest foods and drinks” (their words) is a running feature, along with a tattoo booth, XXL screens and projectors in every direction, and “colours and movements done just right” (again, their words). Creative directors, set designers, sneaker collagists, and purveyors of positivity are but some of the speakers presenting over these three days.
And one of those speakers was Polestar’s own Pär Heyden, there to talk design, communication, and challenging norms.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.
Blue skies and a Sky blue electric roadster at Pebble Beach
Monterey Car Week is where car enthusiasts come together to experience vintage rarities and cutting-edge concepts alike. So, if challenged to name a better place to get people excited about the “Sky” blue, open-top redefinition of electric performance than sunny California, we’d struggle.