Salon Privé 2020
Sir Winston Churchill taught us that “however beautiful the strategy, you should look at the results.” Our strategy is to obsess over every detail, in order to create cars that redefine sustainable electric performance. Polestar 1 and Polestar 2 are the results. And we share our audience’s enthusiasm for looking at them. Therefore, we took them to the former British Prime Minister’s childhood home of Blenheim Palace to take part in the Salon Privé.
An annual Concours d’Elégance showcasing the finest that the automotive world has to offer, Salon Privé has been held annually on the grounds of Oxfordshire’s Blenheim Palace since 2005. In addition to an event stand showcasing both the Polestar 1 and Polestar 2, we also offered test drives, held in accordance with all safety standards.
Our strategy has remained the same since the very beginning. And the results are all the confirmation we need.
Hot Wheels Legends Tour: LA edition
Pacific highways, palm trees and bubblegum pink hot rods. There's nothing quite like the Los Angeles leg of the Hot Wheels Legends Tour. But what happens when you cross a futuristic fantasy-concept supercar with one of California's most colourful and vibrant car exhibitions? We took the Polestar Synergy stateside to find out.