Skip to the main content
Polestar 2
Charging

Robert Kirstiuk: Course correcting our future

Get outside Vancouver city limits with the cofounder and CEO of Freshline, a global supply chain innovations company.

Robert Kirstiuk values access. "Being able to get out into the woods and not have to worry about range in a vehicle I know isn't really harming the environment makes it more enjoyable to drive."

This value of access guides Freshline. The software start-up is democratizing the global food supply chain for a more sustainable, digital-first future. "We can drive efficiency in the supply chain and share that information more quickly and in a more seamless way. That eliminates a lot of food waste."

"I think generally our trajectory is trending towards something more positive."

Related

Polestar 4 racing around ice track in Alps

FAT uncovered: Cars, culture, and couture at the world's coolest ice track

Earlier this month, Polestar set up base camp in the heart of the Austrian Alps for this year’s FAT International Ice Race. Between hot laps and hot shots, the world got its first glimpse of the Arctic Circle collection—a four-wheeled nod to the company’s distinctive racing DNA.