Redefining the drive-in
Tenet (/ˈtɛnɪt/): 1. A principle or belief. 2. The latest film by Christopher Nolan. Since Polestar’s inception, our tenets haven’t changed: to accelerate the shift to more sustainable electric mobility through innovation. Therefore, we never miss a chance to redefine and reimagine. Such as our latest event in the UK.
We partnered with Fully Charged to throw a fully electric drive-in cinema event at Farnborough International Airport. The movie was played on an outdoor screen following a pre-screening of the Polestar TV ad, and the Fully Charged Polestar 2 review video.
The event allowed all owners of electric vehicles, regardless of the brand, the chance to be part of a unique and safe screening experience of the aforementioned sci-fi action blockbuster. Test drives preceded the movie, giving attendees the opportunity to get up close and personal with the Polestar 2.
Leading up to the event, 24 UK fans had the chance to win VIP tickets through a social competition where they shared what they love most about electric cars. They got to enjoy front row seats (in Polestar 2s) at the cinema along with Polestar 2 owners and members of the media. Much like our London space kit, we took every opportunity to optimise the experience in a non-traditional way. VIP guests received a vegan food and drinks hamper as part of their all-electric experience.
Our tenets remain the same, whether we’re redefining electric performance or reimaging experiences.
More than the sum of its parts: BST edition 270
Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.
Polestar x Swedish Fashion Council: driving change through collaboration
Fashion and automotive are two of the most polluting industries in the world. Not only do we face similar challenges, but we also share common goals. That is why Polestar joined the Swedish Fashion Council’s two-day [X]perience event to meet with industry experts, get new perspectives, and discuss how to drive change through collaboration.