2019 saw the opening of our first two Polestar spaces, in Oslo and Beijing. Despite occupying a renovated turn of the century building and a modern design-oriented shopping mall respectively, the spaces have many things in common.
They both utilise minimalist, functional materials like glass and bare concrete. They both offer an active customer experience, with AR and VR solutions, interactive display walls, and reactive screens which show more information the closer you come. They both put the cars in focus. And soon, they won’t be the only spaces.
Shanghai is readying itself to throw open its doors, becoming yet another manifestation of the brand in real life, a waystation for those who are ready to start a journey of electrified, sustainable performance. It’s the first space to open in 2020. And it won’t be the last.
Polestar Shanghai is the first domino, to be followed by more in various locations around the globe, including Polestar’s hometown of Gothenburg.
Watch this space. There’ll be more coming.