Polestar Precept: From Concept to Car
There’s peeking behind the curtain. And then there’s having an all-access backstage pass.
The former provides a momentary look at what actually happens behind the scenes. A glimpse of the activity, the work, and the hustle and bustle of many people working on something big.
The latter takes a deep dive into every detail, giving an unfiltered, unobstructed look at the entire process, warts and all.
“Polestar Precept: From Concept to Car" is a documentary series on Polestar Precept, from the first idea to the finished product, covering every step of the journey. From pencil sketch to clay model. From the design studio to the road. From contentious arguments over tiny components to celebrating breakthroughs as a team.
This series is an all-access backstage pass, providing an unprecedented look into just what’s involved in the design, production, and release of a car.
See the trailer here.
Beyond the Road: Emma Olbers
We are back with yet another episode of Beyond the Road, a content series where we highlight Polestar owners’ stories from all over the world. This time, we had the privilege of stepping into award-winning designer Emma Olbers’ studio to talk about creativity, sustainability, and the future of design.
How leather has endured centuries of changing times, trends, and demands
Leather is one of the most premium materials out there, known for its durability and graceful ageing. It’s not as widely known for its sustainability credentials. James Muirhead, an eighth-generation member of the family-owned Bridge of Weir, lets us in on the conscious processing of some of the world’s finest leather.