Polestar Precept: From Concept to Car
There’s peeking behind the curtain. And then there’s having an all-access backstage pass.
The former provides a momentary look at what actually happens behind the scenes. A glimpse of the activity, the work, and the hustle and bustle of many people working on something big.
The latter takes a deep dive into every detail, giving an unfiltered, unobstructed look at the entire process, warts and all.
“Polestar Precept: From Concept to Car" is a documentary series on Polestar Precept, from the first idea to the finished product, covering every step of the journey. From pencil sketch to clay model. From the design studio to the road. From contentious arguments over tiny components to celebrating breakthroughs as a team.
This series is an all-access backstage pass, providing an unprecedented look into just what’s involved in the design, production, and release of a car.
See the trailer here.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.