Polestar Precept: From Concept to Car, Episode 3
Inspiration is fickle. It can come in a flash and disappear just as quickly. It doesn’t stick to any schedule, a curse every creative knows all too well. Inspiration can be tricky.
This is a positive too. Inspiration striking at any time means that it can also come from any number of unlikely sources. Sometimes, what served as inspiration isn’t evident in the final product. That doesn’t make it any less important, however. It kickstarted the process, after all.
Exterior Designer Nahum Escobedo explains the exterior design of Polestar Precept, including some unorthodox sources of inspiration, in “From Concept to Car, Episode 3: Exterior Design”.
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Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.