Clarifications with Klarén: transparency and traceability

Business sustainability covers a wide array of topics, from carbon emissions to inclusion and circularity. To make them work together, we must first recognise the importance of one crucial enabler. One without which all other measures would be inadequate.

Enter transparency. Focusing on transparency is powerful as it ensures our insight is accurate.  It can tackle corruption and smoke and mirrors tactics used by companies, governments and organizations around the world. It can also enable consumers to compare and make conscious decisions.  

That’s why we’re determined to build better transparency into our supply chain and business as a whole, allowing us to more accurately chart progress and identify opportunity. By publishing the life cycle assessment (LCA) of Polestar 2 and targeting blockchain traceability and CO2e tracking, we’re making serious strides in the right direction.  

Polestar Head of Sustainability Fredrika Klarén clarifies it all above.  

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An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.

Yearly Highlights 2022

Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.