Clarifications with Klarén: future societies
To build a sustainable society, there are a series of concrete (pun intended) goals that need to be achieved. These key drivers are universal and not specific to any one geographical location or cultural area. They are pillars upon which to construct the foundation of a more sustainable society.
And like a foundation, it needs to be even. Work for each of these four goals needs to be ongoing, with equal focus, energy, and funding, to make real progress. There is no sustainability silver bullet, no societal cure-all. These four goals need to be equally prioritized.
Polestar Head of Sustainability Fredrika Klarén outlines these goals above.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.