BTS Precept photo shoot

Polestar Precept has been revealed to the world. A declaration of Polestar’s future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It’s not just wishful thinking. It’s closer to a wish coming true. And we’re just getting started.

A crane above a Polestar Precept in a large grey and white room

01/03

Location: undisclosed hangar at a discontinued military airfield

Duration: 5 days

Personnel: 7 (1 art director, 1 photographer, 1 photographer’s assistant, 2 light experts, 1 car technician, 1 producer)

Amount of people who thought they could properly operate a skylift: 3

Amount of people who could actually operate a skylift: 1 

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Welcome back to “Beyond the Road,” a content series in which we highlight the stories of Polestar owners from all over the globe. For the second episode, we sat down with UX designer James Hou to talk about cars, design, his dog, and travelling the world.

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