BTS Precept photo shoot
Polestar Precept has been revealed to the world. A declaration of Polestar’s future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It’s not just wishful thinking. It’s closer to a wish coming true. And we’re just getting started.
Location: undisclosed hangar at a discontinued military airfield
Duration: 5 days
Personnel: 7 (1 art director, 1 photographer, 1 photographer’s assistant, 2 light experts, 1 car technician, 1 producer)
Amount of people who thought they could properly operate a skylift: 3
Amount of people who could actually operate a skylift: 1
More than the sum of its parts: BST edition 270
Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.
COP27: virtual attendance, real results
The Conference of Parties, more commonly known as COP, is the biggest and most important annual conference on climate change. The objective, which is easier said than done, is to gather nations, decision makers and corporations to address ways in how we should tackle the climate crisis. This year marks the 27th edition, held in Sharm el Sheikh, Egypt. Or in our case, Gothenburg, Sweden. To minimise our environmental impact, we decided to do things a little differently this year.