Behind the scenes at HOTE Design
The best of the best. It’s an aim for us as a brand. It’s what was required to win the inaugural Polestar Design Contest. And it’s why we reached out to HOTE Design to create the models of the winning designs.
Situated in the Bavarian town of Beilngries, HOTE was founded by former Audi Design Chief Modeller Wolfgang Holzinger in 1981 and remains a family-run enterprise. They were the obvious choice when it came time to realise these designs as hard models. After all, they helped build the Precept.
We visited their facilities, cameras in hand, to document the model-making process. We also spoke with Marcus Holzinger about their thoughts on the winning designs, their process, and their take on Polestar. See above.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.
Blue skies and a Sky blue electric roadster at Pebble Beach
Monterey Car Week is where car enthusiasts come together to experience vintage rarities and cutting-edge concepts alike. So, if challenged to name a better place to get people excited about the “Sky” blue, open-top redefinition of electric performance than sunny California, we’d struggle.