A visit from the like-minded
“Simplifying car ownership really vibes with me,” says YouTuber and published author Jenny Mustard. “So does the fact that you’re investigating the sustainability angle very seriously.”
Polestar sits in a constellation made up of those brands and individuals who get it. What we’re doing resonates with them, and thus we find ourselves in a cluster of those who share our beliefs and believe in our mission.
Jenny Mustard is one of those like-minded individuals. A self-described design lover and ardent minimalist, she’s someone who shares the Polestar philosophy and speaks the Polestar language (not unlike Sam). Therefore, we invited her here to share her thoughts around the brand, the cars, and even our HQ.
“The cars are more streamlined and less cluttered, which makes them aesthetically minimalist,” she states. “For example, the lack of frames around the mirrors. They look and feel very modern.” She goes on to state that “the Polestar 2 is minimalist, vegan, and eco-friendly. What’s not to like?”
We agree wholeheartedly.
Leading the charge: Polestar and Plugsurfing release an app
We need to make the right choice the desirable one. Electric mobility is the right choice. Its benefits, from the environmental to the economical, are obvious. And through design, technology, and innovation, we make the right choice the desirable one. People switch because they want the product, as well as the benefits.