2 on tour: South Korea edition

The thrill of driving an EV is best experienced first-hand. Learning about it from others just isn’t the same. And while rumor has it that driving a Polestar 2 is an experience to be had, consumers all over South Korea can now try it for themselves, as the updated Polestar 2 tours from city to city.

White Polestar 2 on a stand, with people surrounding it.

In April, we announced Polestar 2 sustainability upgrades. A range of concrete improvements that were implemented to boost the car’s sustainability credentials. Such as adding an ethically sourced and 100 % traceable leather option, adding mica to the list of traced battery minerals, and reducing CO2e for aluminum used in the battery casing. Since April, Polestar Korea has been touring the country with the Polestar 2. On its route, the tour has touched down in eight of the country’s major cities: Seoul, Gyeonggi, Daejeon, Daegu, Busan, Jeju City, Suwon, and Incheon.The “2 on tour” concept is designed to allow consumers without easy access to a Polestar space to experience the Polestar 2, by bringing the car to cities around the country. This tour is the first time that Korean consumers get to interact with the updated Polestar 2 featuring new exterior colors, interior options, and wheel designs. By booking a slot online, consumers will get the opportunity to test drive either the Long range Single motor or the Long range Dual motor, accompanied by a Polestar specialist ready to answer any and all queries about the electric fastback.The car has been met with great enthusiasm throughout its touring route, with 40,000 on-site consultations and more than 650 test drives completed. “I was happy to be able to see and experience the updated Polestar 2 in person and that I could do so within my life radius,” said one visitor.To fully experience the thrill of EVs is to experience it first-hand. The great thing about the “2 on tour” is that you don’t have to go out searching for a way to engage with the Polestar 2. It comes to a city near you, ready to be explored.


Arial view of Polestar 2 driving beside lake

Is Quiet Luxury the next big thing in mobility?

You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.