Polestar Precept: From Concept to Car, Episode 3

Inspiration is fickle. It can come in a flash and disappear just as quickly. It doesn't stick to any schedule, a curse every creative knows all too well. Inspiration can be tricky.

This is a positive too. Inspiration striking at any time means that it can also come from any number of unlikely sources. Sometimes, what served as inspiration isn't evident in the final product. That doesn't make it any less important, however. It kickstarted the process, after all.

Exterior Designer Nahum Escobedo explains the exterior design of Polestar Precept, including some unorthodox sources of inspiration, in "From Concept to Car, Episode 3: Exterior Design".

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Polestar sustainability report 2021

Accountability is key. To combat the growing tide of greenwashing, greenhushing, and all the other buzzwords that denote a lack of transparency around sustainability work, we need to hold each other responsible. Successes and failures need to be communicated. Questions need to be asked and answers demanded. We need hard data when it comes to exactly what it is we’re doing, and what we have left to do. And when requiring these things from others, we can’t forget ourselves.

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