No compromises: Polestar at the Big Game
Agreeing is easy. Challenging the status quo, however, is not. Driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to shortcuts. So when it comes to following the industry standard, it's a no from us.
In refusing the old order, it also opens up new possibilities. To go further than before. Go against the stream. Go for it. Go get ‘em.
Go to one of the biggest moments in American sports culture.
The championship game of America's National Football League (NFL) is without a doubt a huge deal (they don't call it the Big Game for nothing). Over the past decade, the event has drawn an audience of around 100 million each year. Game Day has millions of dedicated football fans ready to witness the championship final, while millions more tune in to watch what has become a cultural phenomenon in its own right: the ads.
This isn’t any given Sunday, however. These breaks are not considered interruptions to the excitement, but rather a continuation of it. Creating a one-of-a kind opportunity to make an impact on a mass audience. And that’s what Polestar has set out to do, at this event and beyond. Spreading the message of more sustainable electric mobility as broadly as possible.
There’s strength in numbers, as the saying goes. Given the colossal audience, we knew we had to go.
Standing on the sidelines is not an option. Simply because we have a lot to say about industry thinking and ideas. And even more about the way forward.
No hidden agenda. Because transparency is the only way forward.
No empty promises. Because we turn our visions into reality.
No greenwashing. Because our words are set in stone.No conquering Mars. Because Earth is our priority.
No compromises. Because our future is 100% electric.
Everyone can appreciate being met with agreement. The boost of affirmation, the collective pat on the back, and the ease of not being challenged. But to steer the automotive industry in a new direction we must question everything from manufacturing processes and materials production to carbon footprint reporting and supply chain ethics. We have to say no, to get to where we need to go.
White slopes and green goals: How Laax became one of Switzerland's greenest ski resorts
Our partnership with Weisse Arena Group who manages the ski resort of Laax in the Swiss alps is in its second year so we caught up with their Sustainability Officer, Reto Fry to talk green goals and how to keep our slopes white in the face of climate change.