Clarifications with Klarén: redefining premium materials
We’re committed to driving the change towards a climate-neutral future, a new era of sustainable electric mobility. But such change will not occur if we rely on the same old paradigms, the same old tune. Or materials.
Change, however, doesn't have to mean compromise, a choice of a great in car experience or the environment. We believe that sustainable materials can create new design opportunities and redefine the meaning of premium.
The outcome: Polestar 2. The car features vegan upholstery as standard, its interior features recycled plastics and panels made from reconstructed wood. And for future production models, we’ve already identified a range of new, innovative solutions. Because, as we said, the same old tune won’t work. Sustainability needs a new soundtrack.
Polestar Head of Sustainability Fredrika Klarén clarifies it all above.
Beyond the Road: Emma Olbers
We are back with yet another episode of Beyond the Road, a content series where we highlight Polestar owners’ stories from all over the world. This time, we had the privilege of stepping into award-winning designer Emma Olbers’ studio to talk about creativity, sustainability, and the future of design.
How leather has endured centuries of changing times, trends, and demands
Leather is one of the most premium materials out there, known for its durability and graceful ageing. It’s not as widely known for its sustainability credentials. James Muirhead, an eighth-generation member of the family-owned Bridge of Weir, lets us in on the conscious processing of some of the world’s finest leather.
Beyond the Road: Tanja Sotka
Welcome to our third episode of Beyond the Road, a content series where we highlight Polestar owners’ stories from all over the world. In this episode, we met up with real estate agent Tanja Sotka in the remote and serene landscapes of Finland’s Lapland, where she finds solace and purpose.