A new day for Polestar 4
Busan. The second largest city in South Korea, a country shaped by ambition, industry, and a culture of looking ahead. A port city. A working city, always in motion.
A natural next step
South Korea sits at the heart of one of the world’s most advanced industrial regions. Precision, engineering, and problem-solving are far from abstract ideals here. They are part of everyday life. Innovation is less about disruption, more about continuity. An electric car is not considered a transition, but a natural next step. Charging infrastructure is expanding to support 4.5 million electric vehicles by 2030, and electrified models already account for a significant share of new car sales.
Moving with change
The country’s push for technological excellence has shaped entire industries, from electronics to shipbuilding, and set global standards for reliability and speed. Its cities move fast, but with purpose. Its people look ahead, adjusting when conditions change, solving challenges without hesitation.
Polestar 4 embodies that way of thinking. A car without a rear window, designed to exemplify forward thinking. And when you do look back, you do so through a digital mirror that enhances clarity rather than limiting it. A symbol of how we think about progress.
A new day begins
It’s no surprise that the car feels at home here. It is rooted in the same thinking: a respect for craft, and a trust in technology. In a market known for its high standards and intense competition, Polestar 4 has risen to the top of the premium electric segment. Named Car of the Year in 2025 and recognised for its design, performance, and innovation, it reflects a dialogue between product and place, where progress meets people who expect it.
As Polestar 4 moves through South Korea in the morning light, it marks something new. For the car, and for a place that never stands still, day after day.
Learn more about Polestar 4.
