Greater circularity is the goal. Polestar is loud and proud when it comes to our environmental ambitions, circularity our ultimate aim. The components of used products becoming raw material for new products is, after all, a natural progression.
Not only are we striving for that ourselves, we’re teaming up with those who share the same ambitions. Swedish outdoor brand Houdini, an inspiration and a collaborator of ours for some time, is making huge strides towards complete circularity. Such as the world’s first clothing compost, run by Houdini together with Stockholm’s Rosendals Trädgård. The ecologically sourced garments are first created in the southwestern Swedish ski town of Ulricehamn. These same fabrics end their life cycle in the clothing compost test lab of Rosendals. And in keeping with our loud-and-proud approach, we want to (digitally) shout it from the rooftops. So, we made a video about it. See above.
Everything we produce today has an environmental footprint. EVs are no exception. But that doesn't have to be the case. Over time we can change how cars are made. And you can influence that progress. Because what you choose to buy is what the industry becomes. To enable us all to choose the greenest path, we all need to understand the scope of that footprint.
The days of gasoline and diesel cars are numbered. Amsterdam is making this happen sooner rather than later, by 2030, all transportation in the city must be emissions free. And since unprecedented challenges and breaking with convention (especially those of the car industry) are two of our favourite things, we decided to investigate what that future may look like.