Skip to the main content
Polestar
Polestar 2

Closing the loop with Houdini

Greater circularity is the goal. Polestar is loud and proud when it comes to our environmental ambitions, circularity our ultimate aim. The components of used products becoming raw material for new products is, after all, a natural progression.

Not only are we striving for that ourselves, we’re teaming up with those who share the same ambitions. Swedish outdoor brand Houdini, an inspiration and a collaborator of ours for some time, is making huge strides towards complete circularity. Such as the world’s first clothing compost, run by Houdini together with Stockholm’s Rosendals Trädgård. The ecologically sourced garments are first created in the southwestern Swedish ski town of Ulricehamn. These same fabrics end their life cycle in the clothing compost test lab of Rosendals. And in keeping with our loud-and-proud approach, we want to (digitally) shout it from the rooftops. So, we made a video about it. See above.

Related

Powering a movement: Damon Gameau on creating a positive, climate-conscious future

It’s early morning in the Northern Rivers of New South Wales, Australia. A peaceful silence blankets the coastal town of Byron Bay, interrupted only by the sound of waves crashing on the beach and the occasional magpie warbling in the breeze. As the sun starts to peek through the tall swathes of lush, green rainforest, the town begins to rise. Though for Damon Gameau, his day has already begun. Soaking up first light at his home amongst the trees and ferns, his morning ritual – a cup of tea on the back deck – is a constant reminder of what he fights so passionately to protect, and where his mission to inspire a positive, sustainable future begins each day.

Polestar portraits with American basketball player Kevin Love

Design meets purpose. Iconic athlete and style-conscious advocate Kevin Love invites us into his world and distinctive approach to life – where performance, well-being, and creativity are in perfect balance.

Polestar portraits with American football player Solomon Thomas

From Friday night lights to stage lights, professional football player Solomon Thomas has two big passions in life: football and musicals. With Polestar 3, he makes sure to get a dose of each.