The test drive held round the world
As we never tire of saying, the Polestar 1 was highly anticipated. A select few had been given the opportunity to experience our electric performance hybrid. They were limited to our proving ground situated in Hällered, a quiet spot in western Sweden, far from prying eyes. But how to introduce Polestar 1 to the world, and give those other would-be drivers a few minutes behind the wheel?
The answer came in the form of test drive events, arranged in different parts of the world: the postcard-perfect northern California coast, the storied avenues of Florence, and the mountain roads of Chengdu, each location serving as a nexus for local journalists to take our electric performance hybrid for a spin.
Read their impressions above.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colors, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because we often use more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the Spaces.
No compromises: Polestar at the Big Game
A yea-sayer is someone who tends to uncritically agree with others. But driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to short-cuts. So when it comes to following the industry standard, it's a no from us.