News

The Goodwood Festival of Speed is where the old meets the new. Where the classic and the modern coexist. It showcases the past, present, and future of car culture, like no other event. So, we thought it best to bring something new, and something (g)old. Something rare, and, of course, a story to be told.

Craftsmanship is making a comeback. Some say it's a dying art form in a fast-moving world. We'd argue that it embodies all things premium. Our newest additional, the Allebike Alpha Polestar edition, does just that. There will always be a place for craftsmanship in our world. In this case, in our Additionals web shop.

Design is art with a specific purpose.

Koja [kåj`a], noun. 1. A Swedish word meaning “hut” or “den.” 2. A minimalistic building, realized in sustainable materials, that provides an immersive nature experience.

Enthusiasm is contagious. Upon discovering a new hobby, restaurant, or band that you cannot get enough of, the urge to spread the word to friends and family is never far behind. After all, sharing is caring. The path towards greater electric mobility is indeed a journey of shared excitement. And we know that getting behind the wheel of an EV can have the same impact. Which is why we're launching the Polestar referral program.

Lithium-ion batteries are state-of-the-art power sources for EVs and other portable electronic devices. And as our battery-powered universe keeps on rapidly expanding, the questions surrounding how to recycle them do the same. It's about more than just reusing materials and components. Different methods and people are involved in the process. It's complex, interesting, and important. It is, in other words, an art. And like all art, it's made to be examined.

As of today, June 24th, Polestar is listed on the Nasdaq in New York under the ticker PSNY. This allows us to welcome shareholders, as well as customers, to join our journey towards more sustainable electric performance. This is a confirmation that Polestar has come of age. An end of the beginning.​ And a beginning of something more.​

Fashion is many things. Bold, experimental, and highly influential, to name a few. It's a place of innovation and boundary-pushing. Which is exactly what the world needs right now. That's why we are the main partner of this year's Global Fashion Summit: Copenhagen Edition.

Sometimes, the smallest things can have the greatest impact. A fitting sentiment from a company made up of the detail-obsessed. Since Polestar's inception, the details have been in focus. As has our ambition to constantly improve.

Performance is relative. For most people, running 100 m in 20 seconds would be remarkable. For Usain Bolt, it would be a disappointment. Polestar 2, with its holistic, intuitive, highly engineered driving experience, is already a performance EV by many standards. With the release of Polestar 2 BST edition 270, there's now a version that brings that performance to an entirely new level.

EVs are becoming ever more popular. Something we're obviously very excited about.