An Evening with Polestar
Polestar to the people.
It all started with an idea. An idea for electrified performance cars that combine innovation and expertise in one, obsessively designed, package. This idea then grew and grew, from a series of sketches to actual cars. Cars that will be delivered to customers this year.
Things happen quickly, and the pace at Polestar is a blistering one. The progress happening at the production centre in Chengdu is all the proof one needs.
Leather has been the final word in premium material since before cows were domesticated. And for too long, this meat industry byproduct (let's call a spade a spade here) has occupied the top spot when it comes to the ultimate upholstery. It's tradition.
On the roadshow rolls. The Polestar roadshow brings our cars to the people, letting people get up close with our products while picking the brains of Polestar experts.
“Simplifying car ownership really vibes with me,” says YouTuber and published author Jenny Mustard. “So does the fact that you're investigating the sustainability angle very seriously.”
Your configuration says something about you. It may say that you favor a juxtaposition between exterior and interior colors. It may say increased performance isn't a priority, but gold seat belts are.
Khyzyl Saleem is an England-based self-taught concept artist and car design maverick, known for giving his imagination the reins and producing designs that are both works of art and fantasies realized. His designs don't have a hint of compromise. The only limit is his own creativity.
When we broke up with the conventions of the car industry, we bade a strong and unambiguous farewell to the old. Outdated methods, conventional outlooks, anything that could be explained away with the phrase “we've always done it this way” – we were done with all of that.