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Polestar x Dutch Design Week: Rethinking materials with Maria Uggla

Maria Uggla, Head of Colour and Material Design at Polestar, discusses material experimentation, the challenge of bringing new ideas into production, and our partnership with Dutch Design Week.

Can the thrill of driving be measured? Polestar and the SDG Impact Lab at the University of Oxford aim to find out. 


Automotive performance is measured in numbers. Power output. Acceleration. Lap times. The metrics matter. But they only tell part of the story. The thrill of driving remains one of the few parts of performance that has never been measured scientifically. 
 This summer, we're going to try to change that.

Newspaper on table with coffee cup

No headlines, just progress: how 31% lower emissions stopped feeling like news

Every year, we publish our sustainability report, and every year, it says the same thing: our greenhouse gas emissions per sold car are down. This is no longer surprising to us. It’s simply what happens when you keep doing the same sensible things, year after year.