The Polestar universe expands
About 14 billion years ago (it's estimated), the universe burst into existence. Ever since, it's been expanding outwards. And though it's only been four years, as opposed to 14 billion, since the creation of the Polestar universe, it's already experienced growth at a breakneck speed. As we head into a new year, our global presence continues to expand at an accelerating pace.
In 2020, we began full-scale activity in ten global markets. Today, we're up and running in 19 markets, having added Austria, Denmark, Finland, Australia, New Zealand, Iceland, Luxembourg, Singapore, and Korea as home addresses.
The first half of 2022 will see us establishing ourselves in Hong Kong, Spain, Portugal, and Ireland. Israel, UAE (United Arab Emirates), and Kuwait are planned to be added to the Middle East market footprint.
"We have driven tremendous growth since beginning full-scale activity in 2020, underpinned by organic market expansion, strong interest in our award-winning Polestar models and benefits from retail tailwinds," says Thomas Ingenlath, Polestar CEO.
He continues: "Longer-term, this expansion will be fueled by our plan to launch a new car every year for the next three years. These are the foundations of our rapid growth strategy."
By the end of 2023, we're expected to be active in 30 global markets. Because much like space, the expansion pace of the Polestar universe isn't waning.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colors, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because we often use more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the Spaces.