Robb Report's “Best of the Best” 2020

Polestar Precept, our vision vehicle, is made with sustainable, organic and upcycled material solutions, creating a new expression of premium. It is made with groundbreaking technologies integrated throughout, such as an intuitive infotainment system. It is made with design elements, both exterior and interior, that more closely resemble designs from the world of aerospace.

The one thing it was made without is compromise.

This lack of compromise is partly what made it so exceptional. And now, Robb Report, a publication with a similar disdain for the middle ground (their slogan: “Luxury Without Compromise”) has just awarded Precept the Best of the Best award for sustainable design.

We’d like to sincerely thank Robb Report for the award. Unlike compromise, it’s made everyone happy.  

See Robb Report’s interview with Head of Polestar US Gregor Hembrough below.

The one thing it was made without is compromise.

This lack of compromise is partly what made it so exceptional. And now, Robb Report, a publication with a similar disdain for the middle ground (their slogan: "Luxury Without Compromise") has just awarded Precept the "Best of the Best" award for sustainable design.

We'd like to sincerely thank Robb Report for the award. Unlike compromise, it's made everyone happy.  

See Robb Report's interview with Head of Polestar US Gregor Hembrough below.

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Today, we introduce you to our very own Simon Åslund. Simon’s creative journey started with borrowing university cameras, but his flair for experimentation led him towards capturing moody cinematic night scenes. When he is not out shooting the Scandinavian twilight, he works for Polestar's Brand and Marketing team. Come along as we get to know Simon Åslund.