Polestar Precept

Precept: a rule intended to inform behaviour or thought. In other words, a way of declaring how you mean to proceed. Starting as you mean to go on. Stating your intentions up top. A manifesto. It’s also the name for something that takes all of our ambitions and combines them.

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Sometimes, they all come together. All the ambSee for yourself.itions, hopes, aspirations, dreams and plans.

At Polestar, that's just happened. Our ambitions for sustainability, our plans for technology and our aspirations for design have all meshed. Mingled. Come together. And we've given it a name.  

It's called Polestar Precept. 

Related

Polestar Precept: From Concept to Car, Episode 9

Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline – to get a Polestar 5 prototype ready for the Goodwood hillclimb.

Polestar Precept: From Concept to Car, Episode 8

To progress, we must first assess. Attribute prototype cars are put through their paces to assess how well the different parts work, and how they can be improved upon.

The front of Polestar Precept as seen from above.

Minimize the compromises: Polestar Precept becomes Polestar 5

From concept to reality. A process every product goes through, one packed with changes and compromises, the watering down of certain details and the wholesale abandonment of others. As a result, the finished product often barely resembles the original idea, the end result being something halfway between the designer's ambitions and the production capabilities available.