Precept: the design
“Polestar Precept's aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”
Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar's design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.
"As designers, we can contribute to the move towards sustainability by getting inspired by these new materials," Missoni continues. "With Precept, we wanted to show that sustainability and technology can be merged into stunning products."
When in Rovaniemi
Do as the locals do. Words of wisdom that any seasoned traveler is familiar with. They don't just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do.” It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.