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Precept: the design

“Polestar Precept's aesthetics are rooted in cutting-edge technology rather than historical automotive references,” states Polestar Head of Design Maximilian Missoni when asked about the design of Polestar Precept. “Our goal was to question automotive conventions and traditions and start an entirely new chapter of avant-garde design.”

Precept pulls off a balancing act of being both visionary and realistic, a logical evolution of Polestar's design language as well as a sizeable leap forward for automotive. Both the interior and the exterior of Precept feature sustainable or recycled materials, which have created new design opportunities due to their unique characteristics.

"As designers, we can contribute to the move towards sustainability by getting inspired by these new materials," Missoni continues. "With Precept, we wanted to show that sustainability and technology can be merged into stunning products."

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scetch of BST Concept

The importance of concept cars

Every great leap forward in the automotive world started with a bold idea, a sketch, or a prototype — leading to an eye-catching concept car. These vehicles are far more than showpieces; they are the first glimpse into the future of travel, where design, technology, and imagination collide to shape the road ahead.