Precept: sustainability

The journey toward greater sustainability is a journey without end. There are always further improvements to be made, new technologies to be employed, and new solutions to implement. It's the true never-ending story.

And though that may appear futile at first glance, this is not a sad story. It’s a tale packed with minor setbacks which lead to major breakthroughs. Collaboration and experimentation are the common themes. And progress is measured in the amount of waste eliminated. It’s not a zero-sum game. It’s a zero-emissions game. And every move in the right direction counts.

Related

Kindred spirits: GANNI

With a shared commitment to breaking with convention, Polestar teamed up with Danish fashion brand GANNI for Copenhagen Fashion Week. We spoke with GANNI founder Nicolaj Reffstrup about moral obligations, innovative low-carbon solutions and coming out as not sustainable.

Polestar Precept: From Concept to Car, Episode 9

Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline – to get a Polestar 5 prototype ready for the Goodwood hillclimb.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveler is familiar with. They don't just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do.” It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.