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Precept: 3D knit

Premium with a purpose. That's how we view the 3D knit material covering the seats of the Precept. Not only does it have a distinctive look and feel befitting of a premium vehicle, it's also made from a single strand of yarn. Variations of this material have been seen before, but only in the fashion world. We've brought it into automotive. And not just for the look.

It reduces waste in two ways: it’s made to size and therefore has no offcuts, and it repurposes discarded plastic bottles into something new. Plastic has near-infinite applications. We’ve found a new one, one that puts old plastic to new use. 

Premium with a purpose.

It reduces waste in two ways: it's made to size and therefore has no offcuts, and it repurposes discarded plastic bottles into something new. Plastic has near-infinite applications. We've found a new one – one that puts old plastic to new use. 

Premium with a purpose.

Related

The Overview Effect with Karen Nyberg

The Overview Effect: a cognitive shift in awareness reported by some astronauts during spaceflight, often while viewing the Earth from outer space. Those who have experienced it describe a new understanding of the uniqueness, fragility, and relative smallness of our one and only home. And while it’s easy to imagine the impact this must have; it seems that spaceflight is a prerequisite. Which is why we sat down with Karen Nyberg.

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