04.21.2022

Polestar Precept: From Concept to Car, Episode 5

On with the wind.

Aerodynamics have always played a big role in the automotive world. With EVs, wind takes on even more importance, with aspects like drag having a substantial effect on range. Given Polestar's aerospace influences, and a design language that optimized aerodynamic efficiency from the beginning, it's no surprise that Precept boasts impressive airflow credentials.

The drawing board is where those elements are created. The wind tunnel is where they're tested. See them fire up the fans in episode five of "Polestar Precept: From Concept to Car."

See all episodes, and subscribe, here.

Maja Freiman standing behind a sewing machine with her baby strapped to her chest

11.16.2023

Fashion X: Transforming the Space

A sewing machine in the middle of a car showroom may seem a little out of the ordinary. But we have never aimed to be ordinary. During four days last week, our Stockholm Space turned into a fashion hub, further showcasing our passion for sustainability and design.

Woman infront of café looking into camera.

11.10.2023

Still Talking: Humanizing fashion, one portrait at a time

Ever wondered about the stories hidden behind the lens? They say a picture can tell you a thousand words, but what about the storytellers? Introducing 'Still Talking,' our new content series that unravels the journeys and experiences that drive photographers to capture those unique moments, faces, and objects. In this episode, we're in conversation with a New York-based artist on a compelling mission—to humanize the fashion industry. Say hello to Simbarashe Cha.

11.07.2023

Thinking about taboos with Belgian artist Thibeau Scarcériaux

Design is all around. There’s good design, and there’s bad design. And then there’s design that makes us think. Through his work, Belgian functional artist Thibeau Scarcériaux explores the power of making people think – and talking about taboo subjects.

Polestar Precept: From Concept to Car, Episode 5

Related

Fashion X: Transforming the Space

Still Talking: Humanizing fashion, one portrait at a time

Thinking about taboos with Belgian artist Thibeau Scarcériaux