Our design language isn't a “take.” It isn't an “approach.” It's what the present and future of automotive could (and in our opinion, should) look like. We take our inspiration from many different sources: aerospace, product design, science fiction, and more. And in doing so, we inspire change.
As a guiding star, we want to also offer support when it comes to inspiring change. With that in mind, we set up the Polestar Design Contest: an annual event open to any and all designers (and design students), with coaching and support from Polestar Design peppered throughout the process. This isn’t a “one and done” competition; submissions are judged, shortlisted, reviewed in one-on-one sessions with Head of Design Maximilian Missoni, and rendered as digital models. The winning designs will be realised as 1/5 scale hard models, shown as centrepieces during the Polestar Design Exhibition, another annual event (more on that later) which the winners will attend as guests of honour.
Contents are exactly as advertised.
It's said that a journey of a thousand miles begins with a single step. We've already broken up with the conventions of the car industry, determined to accelerate the change to a more sustainable future. Now we're embarking on our greatest journey so far: challenging ourselves to create a climate-neutral car by 2030, by reducing emissions throughout the supply chain and production.
We've been all-in from the get-go. Committed to creating a climate-neutral future and ushering in a new era of sustainable electric performance. But big announcements demand precise definitions. Without clearly defined goals, we'll be chasing the end of the rainbow. That's why we're moving away from opaque definitions, spearheading a movement for transparency throughout the automotive industry.