Entrepreneur, e-mobility enthusiast, and F1 world champion Nico Rosberg took the Polestar 1 for a spin through the streets of Frankfurt, ending at the International Motor Show. We sat down with him inside the roadshow cube (in the Polestar 2 itself) and picked his brain.
What are your first impressions of the car?
I just drove the Polestar 1, together with Joakim (Rydholm, Polestar development engineer), and what impressed me the most was the dynamic, sporty feel when driving. That's something that I really like personally, and it's something that everyone will enjoy. The steering is very direct, and the brakes have a really sporty feel, which was very nice.
We've tried to create a more holistic driving experience, focusing on all aspects as opposed to just straight-line acceleration. Do you feel that we've achieved that?
Absolutely, I love what you have achieved with the car. I really think you're on the right track.
What are your overall impressions of the Polestar brand?
What you guys are doing is very exciting. The design elements are really nice with both the Polestar 1 and the Polestar 2. Very beefy, bulky for its category. I like that. The Polestar 2 price point is really cool as well, that's exactly where you need to set it. I like the carbon fiber details [in the Polestar 1], like on the hood for example; trying to push for the lightest weight is obviously important. Those kinds of details give it a racing look, and in my opinion are absolutely necessary (and also quite unusual) for that category of car.
Given your interest in e-mobility, where do you see Polestar fitting in that landscape? Which piece of the e-mobility puzzle is Polestar?
Well, Polestar is going for the subscription model, and that seems to be the goal for most people at the end of the day. That's where the entire market is going; just as our videos are offered via a subscription model, mobility itself will be offered via a subscription model one day. It's smart that Polestar is positioning itself that way. A lot of it will come down to all the other aspects though: the cost, the infotainment (where you're definitely taking the right course with the Android system), and so on. All these things will make it a success. In the future, it won't just be about the driver experience, it'll be about the overall customer experience, inside the car.
Polestar at the Met Gala
Few things occupy the space where design, art, and innovation meet as naturally as fashion. The runway is a known environment for true experimentation, showcasing new techniques, materials, and design philosophies to audiences eager to see what’s next and what’s still in the realm of fantasy. The Met Gala, colloquially known as “fashion’s big night out”, is where the who’s who of this world congregate. And to meet up at this meeting of minds, participants took another thing that’s perfectly at home in the middle of the Venn diagram of design, art, and innovation: Polestar 2.
Global soundscapes with Lisa Nordström
The Polestar universe is one of precision. Materials, colors, sizes, angles, they're all given what some might consider an obsessive amount of attention. This is done, in part, because we often use more than one sense when experiencing things. It's true of the products. It's true of the brand. And it's true of the Spaces.