Max Missoni

Podcasts aren't just for discussing the history of the Ouija board, or for arguing the merits of rebooting a superhero franchise. Each podcast is a forum, a theater of the mind for whatever minutiae you want to immerse yourself in. And if you're anything like us, you want to talk electric mobility.

Max Missoni sitting by a podcast microphone.

Not so coincidentally, so does our Head of Design, Maximilian Missoni. He's the featured guest on e-mobility PODen, a Swedish podcast that discusses electric vehicles, charging, and everything in between. Listen as Max does his own deep dives into vegan interiors, Google, minimalism, and how design can maximize your driver experience. And don't be daunted by the Swedish introduction. The rest of the podcast is in English.

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What is automotive luxury in the 21st century?

The luxury landscape is undergoing a radical transformation. Luxurious no longer simply means expensive. Rarity, time, and craft remain key players. Yet principles, values, and a compelling narrative based on authenticity are now fundamental for a product, a place, or an experience to be considered luxury. This is particularly true for the automotive world.