On the roadshow rolls. The Polestar roadshow brings our cars to the people, letting people get up close with our products while picking the brains of Polestar experts. And in Frankfurt, the cube found itself smack in the middle of Internationale Automobil-Ausstellung, also known as the International Motor Show Germany (or IAA).
There are color and material samples, there are atelier tables, there are screens where you can configure cars to your liking. Technical specifications decorate the floor, components adorn the walls. All housed in a traveling version of our headquarters. A white cube.
Art communicates. It resonates with us all in a way that few of us can fully articulate. The medium doesn't matter either. Whether sculpture or song, acrylics or alabaster, art provokes a reaction. As such, it's an incredibly powerful way to deliver a message, directly accessing the audience's emotions and creating a connection. Which is exactly why Thijs Biersteker does what he does.
Challenging conventions. Evolving our design language. Driving climate action. These are the convictions that define the Polestar universe. Looking back across another eventful year, it's evident that they've all contributed to the expansion of said universe. These are our highlights from 2021.
Energy can take many shapes and forms. Thermal. Radiant. Negative or positive (optimism for the win). And the same goes for the energy temporarily stored in your EV's battery. It may be green. Or not at all. It all comes down to how you charge your car.