03.25.2020

BTS Precept photo shoot

Polestar Precept has been revealed to the world. A declaration of Polestar's future, and a challenge to the auto industry at large, Precept is the real-life proof point that what we want to do is within the realm of possibility. It's not just wishful thinking. It's closer to a wish coming true. And we're just getting started.

A crane above a Polestar Precept in a large grey and white room

The rear of a Polestar visible on a truck

01/03

01/03

Location: undisclosed hangar at a decommissioned military airfield

Duration: 5 days

Personnel: 7 (1 art director, 1 photographer, 1 photographer's assistant, 2 light experts, 1 car technician, 1 producer)

Amount of people who thought they could properly operate a skylift: 3

Amount of people who could actually operate a skylift: 1

Polestar 3 and Polestar 4 in front of the Barker Hangar at Polestar Day.

11.15.2023

Polestar Day: A glimpse into the future of electric mobility

A stage for technology. A keynote that showcased the future of electrification. New cars and new innovations. A place for Polestar fans to see what comes next. This is Polestar Day.

10.17.2023

Polestar Precept: From concept to car, episode 10

We take the car from the sub-zero climate of the Arctic Circle all the way to the Austrian Alps, to ensure the brake system is tested to the extreme.

Collage of skylines viewed from inside Polestar cars

07.25.2023

SUVs and the U.S. – an electrified bond

SUVs are historically known as gas-guzzlers and a popular vehicle choice for U.S. consumers. But as car makers and car models increasingly turn electric, at least one of these associations might look very different in the future.

BTS Precept photo shoot

Related

Polestar Day: A glimpse into the future of electric mobility

Polestar Precept: From concept to car, episode 10

SUVs and the U.S. – an electrified bond