Plastic has found its third act.
Once considered a revolutionary material, plastic was a miracle solution. As transparent and malleable as glass, but nowhere near as fragile, plastic was used in countless applications.
And though it was recyclable, a combination of inadequate recycling programs and low residual value meant that a majority of used plastic ended up in landfills. And the ocean. To the tune of 8 million tonnes per year.
However, plastic is about to redeem itself. New doors are opening when it comes to used plastic, thanks to innovative techniques and unorthodox solutions. A few of which we’re putting into practice.
The first of these is 3D-knit. Made from 100% recycled PET bottles, this knitted fabric is already a known entity in fashion and footwear. It looks and feels premium, reduces waste, and the production process itself wastes nothing as the material can be made to size.
The second is recycled Nylon 6, a material fashioned from discarded fishing nets. An international collection network provides said nets, meaning a self-perpetuating supply of plastic which would have otherwise ended up in the sea.
The third is cork, along with bottle stoppers from the wine industry. These materials, along with waste products from the cork manufacturing process, form part of the interior PVC components.
The fourth are the woven flax fibres of Bcomp, with their innovative powerRibs™ material forming the rear seat panels.
None of these materials come at the expense of design or quality. “If anything, they enable even more premium, cutting-edge, modern and stylish executions which elevate our design-led products,” states Polestar Head of Design Maximilian Missoni. “We were able to derive new aesthetics from new contexts and technologies, allowing society to move on.”
Plastic has been reinvented multiple times, from miracle material, to scourge of the environment, to a new, sustainable definition of premium. Plastic has found its third act, one that ensures its incredible shelf life is leveraged.
Less plastic in the ocean. More premium in a Polestar.
When it comes to dedication, one area we remain focused on is defining a new premium. It encompasses design, innovation and, of course, sustainability. That’s why it’s so gratifying when someone recognizes our approach. Because when it comes to confirmation and endorsement, there is no greater seal of approval than being named the best in all the aspects you value the most.
Everyone knows that driver. The one who lays claim to the audio system as soon as the car hits the road, blasting his or her favorite album on repeat. Well, this one goes out to all you passengers. It’s time to take a stand, it’s time to put an end to drivers monopolizing the playlist.
Sustainability is a unifying topic. One of the defining issues of the current age, the push for greater sustainability must span everything, every industry sector, every geography. Accordingly, it makes sense to collaborate. To unite those already engaged in the quest for a more sustainable future.