A 2+2 seater built for the road crushes it at Goodwood

The Polestar 1 made its first public test drive at the 2018 Goodwood Festival of Speed in West Sussex, England. As a camouflaged prototype #004 charged up the famous Hillclimb, an enthusiastic crowd got a glimpse of the cutting-edge performance awaiting future owners of the car.

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Transforming the SUV coupé

When contemplating our next car, Polestar 4, we had to ask a simple question: “How will a Polestar SUV coupé be different to all the rest and solve typical SUV coupé downsides?”

CES 2023: Ten tech trends making our lives easier

If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.

An overhead view of a building made of snow, with four Polestar cars nearby.

When in Rovaniemi

Do as the locals do. Words of wisdom that any seasoned traveler is familiar with. They don't just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one's surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do.” It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.