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The anatomy of performance: can Oxford find a way to measure the thrill of driving?

The same car, on the same road, can feel very different depending on who’s driving. Which makes this a little more complicated than checking a stopwatch. Together with researchers from the SDG Impact Lab at the University of Oxford, we set out to better understand the thrill of driving and explore whether it can be measured. The anatomy of performance follows that work across four episodes.

Can the thrill of driving be measured? Polestar and the SDG Impact Lab at the University of Oxford aim to find out. 


Automotive performance is measured in numbers. Power output. Acceleration. Lap times. The metrics matter. But they only tell part of the story. The thrill of driving remains one of the few parts of performance that has never been measured scientifically. 
 This summer, we're going to try to change that.

Newspaper on table with coffee cup

No headlines, just progress: how 31% lower emissions stopped feeling like news

Every year, we publish our sustainability report, and every year, it says the same thing: our greenhouse gas emissions per sold car are down. This is no longer surprising to us. It’s simply what happens when you keep doing the same sensible things, year after year.

Polestar 3 and Polestar 4 parked in charging stations with cables connected to chargers on a paved surface.

Pump anxiety: Why electrification matters more than ever

With fossil fuel prices continuing to fluctuate, electric vehicles provide a more sustainable and resilient option for future mobility

Polestar pre-owned: why used electric cars are worth a closer look

Something has changed in how people think when buying a car. Fuel prices have become unpredictable, and with them the cost of driving. For drivers looking for stability, going electric is the rational choice. It often begins with pre-owned. But not all offer the same level of assurance. That’s where a controlled process makes the difference.

Face of man driving Polestar with sun shining through window

Beyond the Road: Jesse Montgomery

Meet Jesse Montgomery. Car enthusiast, early adopter, and community builder. In the desert surroundings of Arizona, the Polestar enthusiast discusses how his connection to Polestar is reflected in both his lifestyle and his drive.

Back of Polestar 4 in front of mountains

Inside Tromsø: The Arctic city where EVs rule

Tromsø sits around 200 kilometres inside the Arctic Circle. Cold in winter and often dark, it is one of the most dramatic places anywhere in the world. It is also central to Norway’s electric vehicle success story. We travelled north to understand why.

A new day for Polestar 4

Busan. The second largest city in South Korea, a country shaped by ambition, industry, and a culture of looking ahead. A port city. A working city, always in motion.

Polestar 5 goes sub-zero

The public got its first glimpse of Polestar 5 on track last weekend. Only this was no ordinary circuit. And this was no ordinary Polestar 5. We look back at a standout weekend at FAT Ice Race, on a day when Polestar was arguably the coolest show in town.

De Polestar 2, Polestar 3, Polestar 4 in een besneeuwd landschap

Driving an EV in cold weather: A how-to guide

Engineered in Sweden and tested in the harshest of winter conditions, snow and ice is a familiar setting for us. In this article, we will give you tips on how to maximize the range and performance of your Polestar during the winter months.

Polestar 5 and Gran Turismo: Turning the physical to digital

Ever wondered what it’s like to take the wheel of a 650 kW all-electric performance GT on one of the world’s most iconic racetracks? With the Polestar 5 now making its debut in Gran Turismo 7, that wait is over.

Polestar 4 in front of large red wall with silver Brembo logo

Performance Stories: Braking with Brembo

Braking isn’t where performance ends. It’s where it begins. At Brembo’s R&D facility in northern Italy, we met Matteo Rampazzo to understand how fifty years of motorsport innovation have shaped the braking system in Polestar 4 with Performance pack.

All Polestar 3 vehicles to get new, more powerful NVIDIA core computer

Complimentary core computer upgrade coming for all existing Polestar 3 owners and pre-configured vehicles available for delivery, to provide customers with the same new core computer that comes as standard in the 2026 Polestar 3.

Outside Polestar Experience Lab in Munich

Polestar 5: A pure performance grand tourer debuts in Munich

Amid the hype and fanfare of a global motor show, Polestar 5's message was simple: what grand touring should look and feel like in the electric age.

Polestar portraits with professional cyclist Demi Vollering

A pure commitment to speed and performance. In everything you do.