Precept: sustainability

The journey towards greater sustainability is a journey without end. There are always further improvements to be made, new technologies to be employed, and new solutions to implement. It’s the true never-ending story.

And though that may appear futile at first glance, this is not a sad story. It’s a tale packed with minor setbacks which lead to major breakthroughs. Collaboration and experimentation are the common themes. And progress is measured in the amount of waste eliminated. It’s not a zero-sum game. It’s a zero-emissions game. And every move in the right direction counts.

Related

Electric boom and flowers in bloom at Auto Shanghai 2023

Bringing creative ideas to life isn’t always easy. Keeping them alive can be even harder. With only weeks to bring a field of flowers into the technical space of an electric car launch, our teams were put to the test. Here's how they did it.