The course of the car industry from today until 2030 will play a key role in staying within the 1.5-degree limit of global heating. But the path we’re on will not get us to where we need to go. To get back on track, we need clear directions. A road map, in other words. Which is why we’ve created the Pathway Report, together with Rivian and Kearney.
The automotive industry needs a complete overhaul. And we’re on a quest to find out what we can build upon, and what needs to go. Because as we see it, the new beginning for automotive starts and ends with zero.
Performing under pressure. The Chassis and Vehicle Dynamics teams were given a task and a hard deadline, to get a Polestar 5 prototype ready for the Goodwood hillclimb.
If you want to know what the future of technology looks like, CES is the place to be. As the global stage for innovation, this cross-sector event is a mecca for technological breakthroughs, making it just the place for brands to showcase their new designs and tech.
Do as the locals do. Words of wisdom that any seasoned traveller is familiar with. They don’t just govern behavior, however. They speak to the importance of having an open mind, embracing new customs, and adapting to one’s surroundings. There are equivalents in all languages. In English, one is told that “when in Rome, do as the Romans do”. It counts for the Italian capital, just as it counts for northern Finland. Which is exactly where we headed this winter.
Polestar 3 will feature fully traceable, sustainable leather, supplied by premium leather manufacturer, Bridge of Weir. We spoke with Dr Warren Bowden, the company’s Head of Innovation and Sustainability, about sustainability credentials, and about keeping up with changing trends and demands. With fruity leather alternatives popping up here and there, we got his view on the role of leather in next-generation car interiors.
Some might measure a year in sunrises, sunsets, or cups of coffee. But at Polestar, a year is measured in moments. Through groundbreaking innovations, milestones, and once-in-a-lifetime experiences, 2022 has been quite the journey. Some moments have been big, and others have been huge. You get 525,600 minutes to spend each year. This is how we spent ours.
When facing problems, we are often told to go to the root of the issue. The issue of recycling and sustainability is no different. Climate change cannot be solved through ad-hoc solutions. It requires a restructuring of our manufacturing processes, from beginning to end. Our cars begin with raw materials. So that is where we must start, on our journey towards true sustainability.
To reach climate neutrality we have to start from the beginning. Rethink and redo. Explore, develop, and compare. When choosing materials, and how to design with them, sustainability has to be top of mind. It can’t be achieved at a later stage of the process. It must be ensured from step one.
Working with others comes with a wealth of advantages. The sharing of expertise, lessons learned, and creating things that would never have been possible while working alone. The Polestar 2 BST edition 270 is one such thing. A passion project brought to you by the best in the business.
To progress, we must first assess. Attribute prototype cars are put through their paces to assess how well the different parts work, and how they can be improved upon.
Put one foot in front of the other. Repeat. One step at a time. This is the only way to move forward and standing still isn’t an option. Our direction is clear, our goals are set in stone, and we’re eager to take the next big step with the new Polestar 2 sustainability upgrades.
We need to invite them in.
Film festivals are about more than the films.
Silence can be peaceful. It can be awkward. And it can speak volumes. But sometimes, silence is just a void. An absence of engagement, commitment, or promise. In the context of car brand’s climate goals, it’s a blank to be filled in.