Precept: 3D knit
Premium with a purpose. That’s how we view the 3D knit material covering the seats of the Precept. Not only does it have a distinctive look and feel befitting a premium vehicle, it’s made from a single strand of yarn. Variations of this material have been seen before, but only in the fashion world. We’ve brought it into automotive. And not just for the look.
It reduces waste in two ways: it’s made to size and therefore has no offcuts, and it repurposes discarded plastic bottles into something new. Plastic has near-infinite applications. We’ve found a new one, one that puts old plastic to new use.
Premium with a purpose.
Polestar and Bcomp: the making of our signature interior weave
The car industry is undergoing seismic shifts. Powertrains, autonomous driving, and infotainment systems are completely transforming our understanding of mobility. Not to be outdone interior designers and fabric manufactures are making their own innovations - racing to find materials that are sustainable while still retaining an exclusive feel. And in the middle of the Swiss Alps, we think we've found just that.
Shredding surfboards to make sustainable skateboards
In the past decades, skateboarding has moved from the fringes of society to the TV screen, from subculture to the Olympic games. With that type of trajectory, we wondered what the next step for skateboarding might be. So, we travelled to the birthplace of skateboarding to find out. Surf and skateboard manufacturer Shred MFG tells a story of passion, craftsmanship, and a greener future for the boarding community.