Polestar and Bcomp: the making of our signature interior weave
The car industry is undergoing seismic shifts. Powertrains, autonomous driving, and infotainment systems are completely transforming our understanding of mobility. Not to be outdone interior designers and fabric manufactures are making their own innovations - racing to find materials that are sustainable while still retaining an exclusive feel. And in the middle of the Swiss Alps, we think we've found just that.
In the heart of Fribourg, Switzerland, a quiet revolution was underway. Bcomp, a company founded in 2011, was developing flax fibres as reinforcement fabrics that seemed poised to redefine luxury and design sustainably. Initially making waves in skiing, where their flax fabrics enhanced performance and provided superior vibration damping, Bcomp's journey took an unexpected turn when Polestar sought a partnership.
The magic lay in Bcomp's materials – ampliTex™ and powerRibs™. The former, made from woven flax fibers, not only reduced vibrations and overall weight but also added a visually pleasing layer. The latter, inspired by the vein structures of leaves, formed a 3D structure on panels, drastically increasing strength and stiffness while reducing weight.
"When we first saw the material, we knew that this technology perfectly aligns with Polestar's goals," recalls Ross Kelk, Head of Interiors R&D and Industrial Program Leader of Polestar's British development team. "Our companies shared the same goals, values, and a common mindset from the beginning."
Initially, however, it was not clear how and where the material could be used. And the visual appearance of the material did not seem to resonate with luxury or performance in the way that we wanted in our Polestar vehicles. "Together with the design department we experimented, played, tried different things," Ross remembers. This experimental approach applied not only to the material but the entire perception of luxury. "Traditionally, manufacturers associate luxury with exclusive materials like leather, veneered wood, and a lot of embellishments. However, we wanted to confidently place the material in the foreground and openly showcase it. Make sustainability a tangible, exclusive experience."








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