No compromises: Polestar at the Big Game
Agreeing is easy. Challenging the status quo, however, is not. Driving progress means questioning conventions, old ways, and established methods. Saying no, in other words. No to time wasting, no to smoke screens, and no to shortcuts. So when it comes to following the industry standard, it's a no from us.
In refusing the old order, it also opens up new possibilities. To go further than before. Go against the stream. Go for it. Go get ‘em.
Go to one of the biggest moments in American sports culture.
The championship game of America's National Football League (NFL) is without a doubt a huge deal (they don't call it the Big Game for nothing). Over the past decade, the event has drawn an audience of around 100 million each year. Game Day has millions of dedicated football fans ready to witness the championship final, while millions more tune in to watch what has become a cultural phenomenon in its own right: the ads.
This isn’t any given Sunday, however. These breaks are not considered interruptions to the excitement, but rather a continuation of it. Creating a one-of-a kind opportunity to make an impact on a mass audience. And that’s what Polestar has set out to do, at this event and beyond. Spreading the message of more sustainable electric mobility as broadly as possible.
There’s strength in numbers, as the saying goes. Given the colossal audience, we knew we had to go.
Standing on the sidelines is not an option. Simply because we have a lot to say about industry thinking and ideas. And even more about the way forward.
No hidden agenda. Because transparency is the only way forward.
No empty promises. Because we turn our visions into reality.
No compromises. Because our future is 100% electric.
Everyone can appreciate being met with agreement. The boost of affirmation, the collective pat on the back, and the ease of not being challenged. But to steer the automotive industry in a new direction we must question everything from manufacturing processes and materials production to carbon footprint reporting and supply chain ethics. We have to say no, to get to where we need to go.
Beyond the Road: Hannah Catmur
Welcome to Polestar Beyond the Road. In this new content series, we will meet Polestar owners from around the world to explore their stories. First up is tech aficionado Hannah Catmur. From pitching apps to Tim Cook to travelling through the South American jungles, her story is one worth telling.
Is Quiet Luxury the next big thing in mobility?
You may have seen it on your TV screens recently. Your favourite fashion influencer has probably enthused about it on TikTok. Or maybe you've read one of the countless editorials that litter the lifestyle pages of glossy magazines. Unknowingly or not, the latest trend taking over the fashion industry has almost certainly touched your life. But dig a little deeper and you start to discover two things. Firstly, this trend isn't just limited to the fashion world. And secondly, it's not really a trend at all. Welcome to the wonderfully rarefied world of quiet luxury.
Checking the pulse: Goodwood Festival of Speed 2023
An assault on the senses. Roaring engines from every conceivable angle. Thirty years since its inception, the Goodwood Festival of Speed is still the jewel in the crown of motor events. We were there for our 5th consecutive year, showing off our expanding line-up and seeing what the public thought of the future of electric mobility.